Flyer
Posters
Poster
Poster
HEY YOU - SCREW THE Q
Challenge: Launch Australian queue-skipping, food and drink ordering app Hey You, into the Brisbane market.
Insight: Queues suck.
Idea: We hit the proverbial drawing board and came up with the concept ‘Screw The Q’ that revolved around giving the letter ‘Q’ (and, subliminally, queues themselves) the flick.
This included creating a petition on Change.org, designing and distributing propaganda posters throughout cafés in the area, and handing out free coffees in the CBD.
Work included campaign concepting, design, copy, brand identity and tone of voice.
Role: Creative Director / Copy Lead at Hedgehog Agency.