IMMIJ - THREE WISHES
Challenge: Get leading printing company Immij as many sales meetings with marketing managers as possible, to sell their new customised printing service.
Idea: The Adventures of You, Your Company’s Prints/Printscess Charming, a personalised story all about you and your business.
The book, set in Medieval times, details the adventures of the person receiving it. It shows the recipient going on adventures to their local cafe, fighting with their boss, the dragon, and eventually being granted three wishes. The final page of the book directs you to a PURL (personalised URL) which gives you more information on Immij’s innovative printing solutions that unifies the power of print and digital communication.
Role: Creative Director / Copy Lead at Hedgehog Agency.
Reference: ‘We came to Hedgehog for a concept that would translate to sales, and we couldn’t be more thrilled with the results. We’ve already engaged with key strategic accounts, directly from this book, and everyone is talking about this unique concept, which speaks to the innovative printing solutions we offer,’ Mark Randles, Sales Manager at Immij.