Ali Berg

MGC DERMA - SKINCARE WITH PURPOSE

Challenge: MGC Derma produces luxury skincare backed by scientific research to help reduce the symptoms of common skin care problems. They came to us to launch their brand globally, from scratch.

Insight: Cannabis skincare is so much more than a beauty product. It’s a product with purpose. To defy stigma and launch Cannabis as a mainstream ingredient into the world.

Idea:  When MGC Derma first came to us, it was nothing more than a faceless product. Our first priority was to sharpen the brand and refine its voice and image. In the beginning, we created a bespoke campaign, tagline, vision, tone of voice and social presence, which allowed MGC Derma to drive sales and create a unique selling point in an already saturated beauty market. Dubbed ‘Skincare with Purpose’, this campaign was built on the idea that MGC Derma’s skincare had a meaningful reason behind it, not just a profit drive. Following this, what started as a single marketing campaign for offline print quickly snowballed into a global full-service remit for Hedgehog Agency. After a few short months, we took ownership of all content production and had MGC Derma standing out in a crowd of world-class competitors.

 Role:  Creative Director / Copy Lead at Hedgehog Agency

Reference:  “Working with Ali and Josh and the whole team at Hedgehog has been an absolute lifesaver. In the time we have been working together, they have become a crucial element of our business. We are beyond satisfied and well into the realms of blown away.’ - Ron Lipsky, Vice President of Business Development and International Relations at MGC Derma.