Ali Berg

REVOLVER LANE - WORK WEIRD

Challenge: Rebrand iconic space Revolver Lane to be different from every other co-working space.

Insight: Working at Revolver Lane is weird. In the best way possible, of course.

Idea: We bottled up Revolver Lane’s rich history, eclectic decor and no-frills attitude and we poured it into a new campaign — ‘#WorkWeird’. This campaign was born from the idea that status quo is an innovation killer. And weirdness? Well, it gives birth to all sorts of genius.

We delivered this campaign via a refreshed and distinct tone of voice and overall vibe that in itself was ‘weird’. The vibrant colours and voice paid homage to the iconically eclectic vibe of the workspace. We then applied this concept to social media assets, internal and external signage, print advertising and a brand new website.

Each of these elements channeled the new #WorkWeird messaging of the workspace through mind-bending graphics and tongue-twisting copy that were uniquely Revolver Lane and no one else. Included in some executions was ‘Sir Randolph Spooksalot’ — a weird Revolver Lane ghost we created and disseminated across design collateral as the embodiment of the unique space.

 Results:

-  MADC Creative Award Winner 2018

 Role:  Creative Director / Copy Lead at Hedgehog Agency

Reference:  “Hedgehog won the MADC Design Award for their work on Revolver Lane. They were able to take the vibe of our space and created WORK WEIRD as the anchor point of a comprehensive, cohesive brand.’ - Kurt Falkenstein, Owner at Revolver Lane