Tram decal
THE TORCH - ON TRACK TO A BRIGHTER FUTURE
Challenge: Get The Torch (providing art, cultural and arts vocational support to Indigenous offenders and ex-offenders in an effort to minimise their likelihood of reoffending) noticed as part of the 2019 Yarra Trams Community Partnerships Program.
Idea: We successfully rolled out a fully integrated campaign, including creative, scripts, headlines, press, social and the hero of the campaign, an incredible tram, featuring artwork from two brilliant The Torch artists.
Role: Creative Director / Copy Lead at Hedgehog Agency
Press: Written about in Mumbrella, Campaign Brief and B&T.